How to avoid the homogenization of structure? | At dwelling with Fred Péclat

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September 16, 2025

Photos: Personal Archive / Disclosure

Our visitor as we speak is likely one of the few architects we invite to be with us in these editions of At dwellingthe Videocast of the House of Valentina by which we replicate on the expertise of dwelling. Fred Péclat is forward of Péclat workshopworkplace with a timeless and essentialist method, and in addition Moreor reimaginated modernism, which produces completely different furnishings with an aesthetics that proposes a brand new look impressed by the trendy motion.

In a frank dialog about “The Showcase of Morar”, we replicate on why so many homes appear the identical, how aesthetics turned an finish in itself and the way it impacts our relationship with house. We depart from the textual content “The Age of Average” To talk about the homogenization of visible tradition (from movie covers to Instagram feed) and we attain the home universe: Pinterest as a device x last product, references that have to mature within the repertoire and the function of time within the structure that thrills.

Speaking of structure, this was not Fred’s first possibility as a profession, who earlier than coming into the course had experiences in different inventive areas akin to promoting and graphic design. It was after a interval on the Art Center College of Design, California, that Fred had his first contact with the structure. In 2016, he fashioned architect at Mackenzie, in São Paulo. It was by way of this inventive, cultural and artistic baggage that its considering displays on structure as a complete, together with the affect of time motion on structure, and creates distinctive design items for its prospects. His language stands out within the center and he attributes to those inventive experiences the formation of his gaze and language.

In as we speak’s episode, we’ll share its inventive course of, the significance of designing from the within out, the inseparability between structure and interiors, materials decisions and tactile temperature that form the expertise. We additionally talked about More, its furnishings model, and in regards to the problem of signing a embellished that isn’t a state of affairs however a doable home.

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